TheSocialMediaStrategist

Social Media Manager - just another backpack word created for business on the move. As a matter of fact, more and more employers are looking for digital natives who fit the title of Social Media Manager, Social Media Strategist increasing Social Media Jobs by more than 300 % since 2008.

Upon reviewing a dozen of the job posting for social media positions, one may guess they are all the same, at least the job descriptions appear to focus on candidates who know how to use a listing of social technology skills with little emphasis on relationship or communication skills. "Tweet it again,Sam, and retweet as much as you can!"

"Just hire one of these Garage Band freaks to run our Social Media Networking! " sounds like the irony of a business manager, who has little or no experience with social media, telling the HR Department to find people with social media experience whereas Facebook and Twitter are breaking into the business world only since 2008. What's the normal reaction by the HR people? They will define the job responsibilities, skill sets and compensation. One must wonder where does the HR Department go for information concerning "social media jobs"? Most likely they will look for existing job postings for social media positions created by other companies and copy the descriptions.

The dominant qualification of these new social professional networker is that they relate to the "audience" in a very human manner. They are just using normal communication skills or are gifted for human interaction by using social tools. Forget about all those faked social media strategies pushing out massive advertising messages and claiming to have the best viral marketing schemes.

I'm talking about people who truly understand the value of social media for businesses engaging people into dialog and keeping their eyes and ears open for what's going on outside the company and inside the Social Networks.

Where's the problem? Hiring somebody to help your business maximizing the potential of social media? You don't have the time to focus on all those new stuff like Hootsuite, diigo, delicious or twitter and what the hell is netvibes! You just need sombody who understands theart of human relations along with the skills of NTIC to build sustainable human relations and to create and satisfy human experience: That hybrid zombie outside of your familiar ROI and Best Practice Mapping.